A Billionaire’s Guide to St. Moritz
Location: St.Moritz, Switzerland
Featured Cars:
hidden hotspots and alpine luxury
Live a day in St. Moritz like a billionaire. From sparkling snow-capped peaks to the most glamorous hotspots, immerse yourself in epic Alpine views, decadent desserts at White Marmot, and world-class dining at Beef Bar in Grace La Margna. Luxury, style, and insider experiences await — discover why St. Moritz is the ultimate winter playground and explore the hotspots recommended by its most stylish figures. Allegra Gucci, iconic heir, but also co-founder of one of St. Moritz Hotspots, The Balthazar, shares her personal guide to a perfect day.
No maps, no trends — just moving between the places that truly matter. From caviar picnics to personalized ice cream creations and high-altitude cocktails crowned with cotton candy, every experience feels uniquely curated.
This is St. Moritz when you’re exactly where you’re meant to be — effortless, elegant, and unforgettable.
