We are pleased that you are visiting our websites. Below, we would like to inform you about the handling of your data in accordance with Art. 13 of the General Data Protection Regulation (GDPR).

Controller

The entity named in the legal notice is responsible for the data collection and processing described below.

1. Storage of IP Address

We store the IP address transmitted by your web browser strictly for a period of seven days for the purpose of detecting, limiting, and eliminating attacks on our websites. After this period, the IP address will be deleted or anonymized. The legal basis is Art. 6 para. 1 lit. f GDPR.

2. Usage Data

When you visit our websites, so-called usage data is temporarily stored on our web server for statistical purposes in order to improve the quality of our websites. This data set consists of:

the page from which the URL/file was requested,
the name of the URL/file,
the date and time of the request,
the amount of data transferred,
the access status (URL/file transferred, URL/file not found),
the description of the type of web browser used,
the IP address of the requesting computer.

3. Transfer of Data to Third Parties

As part of data processing pursuant to Art. 28 GDPR, we transfer your data to service providers who support us in operating our websites and related processes. Our service providers are strictly bound by instructions and contractually obligated accordingly. We use the following service providers: hosting providers, web analytics providers, and newsletter providers.

Data Transfer to Third Countries

In some cases, we transfer your data to service providers abroad as part of data processing agreements. As appropriate safeguards for the legality of the data transfer, we have concluded corresponding data processing agreements and, where necessary, EU standard contractual clauses pursuant to Art. 46 para. 2 lit. c GDPR with the processors. In the case of Google Analytics (USA), an adequate level of data protection results from participation in the Privacy Shield agreement (Art. 45 para. 1 GDPR).

4. Cookies

We use cookies on our websites. Cookies are small text files that can be stored and read on your device. A distinction is made between session cookies, which are deleted once you close your browser, and persistent cookies, which are stored beyond an individual session.

Cookies may contain data that enables recognition of the device used. In some cases, however, cookies only contain information regarding certain settings that are not personally identifiable.

We use both session cookies and persistent cookies on our websites. Processing is based on Art. 6 para. 1 lit. f GDPR and our interest in optimizing or enabling user guidance and adapting the presentation of our website.

You can configure your browser to inform you about the placement of cookies, making the use of cookies transparent for you. You may also delete cookies at any time via the corresponding browser settings and prevent the setting of new cookies. Please note that our websites may then not be displayed optimally and some functions may no longer be technically available.

5. Order Processing in the Online Shop

5.1

We process our customers’ data within the framework of orders in our shop in order to enable them to order selected products and services, including payment and delivery.

5.2

The processed data includes inventory data, communication data, contract data, and payment data. The persons concerned include our customers, prospective customers, and other business partners. Processing is carried out for the purpose of providing contractual services within the operation of an online shop, invoicing, delivery, and customer service.

We use session cookies to store shopping cart contents and persistent cookies to store login status.

5.3

Processing is based on Art. 6 para. 1 lit. b and c GDPR. The information marked as required is necessary for establishing and fulfilling the contract. We disclose data to third parties only within the scope of delivery, payment processing, or legal obligations and permissions towards legal advisors and authorities. Data is processed in third countries only if necessary for contract fulfillment.

5.4

As part of the use of our online services, we store the IP address and the time of each use. Storage is based on our legitimate interests as well as the users’ interest in protection against misuse and unauthorized use. As a rule, this data is not disclosed to third parties unless necessary to pursue our claims or if there is a legal obligation pursuant to Art. 6 para. 1 lit. c GDPR.

5.5

Deletion takes place after expiration of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration.

6. Newsletter

6.1 Description and Scope of Data Processing

You can subscribe to a free newsletter on our website with your consent. We use the so-called double opt-in procedure for registration. This means that after registration, we send an email to the specified email address requesting confirmation that you wish to receive the newsletter.

During registration, the data entered into the input form is transmitted to us. The only mandatory information for sending the newsletter is your email address. Providing your name is voluntary and used to address you personally.

Consent is obtained as part of the registration process, and reference is made to this privacy policy.

In addition, the following data is collected during registration:

Date and time of registration
Date and time of confirmation
If you purchase goods or services on our website and provide your email address in the process, it may subsequently be used by us to send a newsletter. In such cases, the newsletter will contain only direct advertising for our own similar goods or services.

Please note that we evaluate your user behavior when sending newsletters. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. For evaluations, we link the web beacons with your email address and an individual ID. Links contained in the newsletter also include this ID.

Using the data obtained in this way, we create a user profile to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click on, and infer your personal interests from this. This data is linked with actions you take on our website.

No data is transferred to third parties in connection with newsletter processing. The data is used exclusively for sending the newsletter.

6.2 Legal Basis for Data Processing

The legal basis for processing data after newsletter registration with user consent is Art. 6 para. 1 lit. a GDPR. The collection of other personal data during registration for proof of registration is based on Art. 6 para. 1 lit. f GDPR.

The legal basis for sending newsletters following the sale of goods or services is Section 7 para. 3 UWG (German Act Against Unfair Competition).

The legal basis for newsletter tracking is Art. 6 para. 1 lit. f GDPR.

6.3 Purpose of Data Processing

The collection of the user’s email address serves the purpose of delivering the newsletter.

Providing your name voluntarily is used to address you personally in the newsletter.

The collection of other personal data during registration serves to verify your registration and, if necessary, investigate misuse of the services or the email address used.

Newsletter tracking serves to tailor the newsletter to your individual interests and make it more user-friendly. These purposes also constitute our legitimate interest in processing data pursuant to Art. 6 para. 1 lit. f GDPR.

6.4 Duration of Storage

If you do not confirm your registration within 24 hours after receiving our confirmation email as part of the double opt-in procedure, your information will be blocked and automatically deleted after one month.

If you have registered, the data will be deleted as soon as it is no longer necessary for achieving the purpose for which it was collected. Accordingly, the user’s email address and, if provided, first name will be stored for as long as the newsletter subscription remains active. The other personal data collected during registration is generally deleted after seven days.

The information collected during newsletter tracking is stored for as long as you are subscribed to the newsletter. After unsubscribing, we store the data purely statistically and anonymously.

6.5 Right to Object and Removal

The newsletter subscription can be canceled by the user at any time. A corresponding link is included in every newsletter for this purpose.

This also constitutes withdrawal of the granted consent and objection to the storage of personal data collected during registration.

This also objects to newsletter tracking. Such tracking is additionally not possible if you have disabled the display of images by default in your email program. In this case, the newsletter may not be displayed completely, and you may not be able to use all functions. If you manually display images, the above-mentioned tracking will occur.

7. Tracking Tools

Google Analytics

To tailor our website to user needs, we create pseudonymous user profiles using Google Analytics Universal. Google Analytics Universal uses cookies stored on your device and readable by us. This enables us to recognize returning visitors and count them as such.

Data processing is based on Art. 6 para. 1 lit. f GDPR or Section 15 para. 3 TMG and our interest in learning how often our websites are accessed by different users.

The information generated by the cookie about your use of this website is usually transmitted to and stored on a Google server in the USA. Since IP anonymization is activated on this website, your IP address is shortened by Google within member states of the European Union before transmission. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

We have also concluded a data processing agreement with Google Inc. (USA) pursuant to Art. 28 GDPR. Google will therefore use all information strictly for the purpose of evaluating website usage on our behalf and compiling reports on website activity.

We also use the cross-device tracking function of Google Analytics Universal. For this purpose, a UserID is assigned when you enter your login data. If you later log into your customer account from another mobile device, the same UserID is assigned again. However, it is not possible to associate your real identity data with the UserID.

The usage profiles created by Google Analytics Universal cannot be assigned to a specific identity. You may object to the processing of your personal data by Google Analytics Universal at any time using one of the following methods:

You can prevent the storage of cookies by adjusting your browser software settings; however, please note that you may not be able to fully use all website functions in this case.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at:http://tools.google.com/dlpage...
You can additionally prevent data collection by Google Analytics by clicking the following link. An opt-out cookie will be set to permanently prevent future collection of your data when visiting this website.
Click here to object to the processing of your data by Google Analytics.

Please note that Google Analytics (Universal) on this website has been extended by the code “gat._anonymizeIp();” to ensure anonymized collection of IP addresses (IP masking).

Google Tag Manager

Google Analytics (Universal) is implemented via Google Tag Manager. Google Tag Manager is also a Google product that allows us to manage website tags through an interface. Tag Manager itself is a cookieless domain and does not collect personal data. The tool triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been performed at domain or cookie level, it remains valid for all tracking tags implemented with Google Tag Manager.

Google Web Fonts

Google Web Fonts are implemented on this website. These enable the display of fonts and represent a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Using Google Web Fonts causes an external Google server in the USA to be accessed when using this website, meaning Google becomes aware of your use of the website and the content of the texts retrieved for this site. There is also at least a theoretical possibility that Google may thereby gain knowledge of personal data of visitors to this website, for example regarding their browsing behavior.

Further information on data protection can be found in Google’s privacy policy at:https://policies.google.com/pr...

Facebook Pixel Remarketing

We also use Facebook Remarketing on these websites. Using the Facebook Pixel, Facebook and we can recognize that someone clicked on our Facebook advertisement and was redirected to our website. However, we cannot see which other websites you have visited.

The information collected via the Facebook Pixel is used to create statistics regarding the success and use of our Facebook ads. However, we do not collect or receive information that personally identifies users.

Facebook Remarketing technology allows users who have visited our websites to be targeted again with advertisements on Facebook. However, we do not receive information about which Facebook users are actually shown targeted advertisements. Identification of individual users is not possible.

More information regarding the purposes and scope of collection and processing of your personal data by Facebook, as well as settings options for protecting your privacy, can be found in Facebook’s data policy:https://www.facebook.com/polic...

Facebook Custom Audience

These websites also use the “Custom Audiences” remarketing function of Facebook Inc. (“Facebook”). This allows users of the website to be shown interest-based advertisements (“Facebook Ads”) when visiting the social network Facebook.

When accessing the website, a tracking pixel is placed in the browser. The visit to the website is transmitted to Facebook and assigned to your Facebook user account if available.

The legal basis for processing is Art. 6 para. 1 lit. f GDPR.

Logged-in users can deactivate the “Facebook Custom Audiences” function at:https://www.facebook.com/setti...

Further information regarding Facebook’s data processing can be found at:https://www.facebook.com/about...

8. Social Media Plugins

For data protection reasons, we do not directly integrate social plugins into our website. Therefore, when you access our pages, no data is transmitted to social media services such as Facebook, Twitter, XING, or Google+. Profiling by third parties is therefore excluded.

9. Explanation of Security Measures

Data Security

To protect your data as comprehensively as possible against unwanted access, we implement technical and organizational measures. We use an encryption procedure on our pages. Your data is transmitted from your computer to our server and back via the internet using TLS encryption. You can recognize this by the closed lock symbol in your browser’s status bar and the address line beginning with “https://”.

10. Rights of the User

When processing your personal data, the GDPR grants you certain rights as a website user:

a. Right of Access (Art. 15 GDPR)

You have the right to request confirmation as to whether personal data concerning you is being processed. If this is the case, you have the right to access this personal data and the information listed in Art. 15 GDPR.

b. Right to Rectification and Erasure (Art. 16 and 17 GDPR)

You have the right to request without delay the correction of inaccurate personal data concerning you and, where applicable, completion of incomplete personal data.

You also have the right to request that personal data concerning you be deleted without delay if one of the reasons listed in Art. 17 GDPR applies, for example if the data is no longer required for the purposes pursued.

c. Right to Restriction of Processing (Art. 18 GDPR)

You have the right to request restriction of processing if one of the conditions listed in Art. 18 GDPR is met, for example if you have objected to the processing for the duration of any review.

d. Right to Data Portability (Art. 20 GDPR)

In certain cases listed in detail in Art. 20 GDPR, you have the right to receive personal data concerning you in a structured, commonly used, and machine-readable format or request its transfer to a third party.

e. Right to Object (Art. 21 GDPR)

If data is collected on the basis of Art. 6 para. 1 lit. f GDPR (data processing for legitimate interests), you have the right to object at any time to processing for reasons arising from your particular situation. We will then no longer process the personal data unless compelling legitimate grounds for processing can be demonstrated that outweigh the interests, rights, and freedoms of the data subject, or processing serves the establishment, exercise, or defense of legal claims.

Please direct your requests regarding items a–e, where possible, to:info@swzm.info

f. Right to Lodge a Complaint with a Supervisory Authority

Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your data violates data protection regulations.

The complaint may in particular be lodged with a supervisory authority in the member state of your residence, workplace, or place of the alleged infringement.

In Bavaria, the competent supervisory authority is:

Bayerisches Landesamt für DatenschutzaufsichtPromenade 2791522 AnsbachGermany

11. Contact Form

You have the option of contacting us via a web form. To use our contact form, we require your name and your email address. You may provide additional information voluntarily.

In the case of the form requesting an individual shooting inquiry, required fields are marked with an asterisk. All other information is voluntary.

We process your data on the basis of Art. 6 para. 1 lit. f GDPR. Your data is used to process your inquiry.

By submitting this web form, you agree that the data you provide may be electronically collected and stored. Your consent may be revoked at any time, for example by email to: info@swzm.info