THE COMEBACK OF AN ICON

For decades, Bertone was responsible for some of the most influential automotive designs ever created. From the aerodynamic Alfa Romeo BAT concepts to countless Italian masterpieces that shaped entire generations of enthusiasts, the name became synonymous with vision, creativity, and timeless beauty. Then, for a moment, it seemed as though one of the most legendary design houses in automotive history had faded into memory. The GB110 changes that story. Created to celebrate the 110th anniversary of Bertone's founding, it marks the official return of an icon. More than a hypercar, it is a statement of intent. A declaration that the values which once made Bertone great - emotion, simplicity and bold design still matter today. The challenge was never simply to create a fast car. It was to create a car that could instantly be recognized as a Bertone. The famous “C-Line” flowing around the greenhouse pays homage to some of the brand’s most celebrated creations, while the sharp horizontal elements and geometric patterns draw inspiration from the Gandini era.

Yet the GB110 is far more than a nostalgic exercise. Beneath its sculptural surfaces lies modern engineering, immense power, and a driving experience that surprised even the designers themselves once they finally got behind the wheel. Limited to just 33 examples worldwide, the GB110 embodies Bertone’s future vision: creating automotive works of art in extremely small numbers for collectors who value beauty as much as performance. In an era increasingly dominated by technology and efficiency, the GB110 reminds us that great cars are still capable of stirring emotion before the engine is even started.