GOODWOOD FESTIVAL OF SPEED

At Goodwood, surrounded by some of the world’s most iconic machines, it becomes clear that the future of car culture is no longer defined solely by performance figures. It is increasingly shaped by stories, heritage, and the people determined to preserve them. Few projects embody this philosophy better than Team Ikuzawa. What began as the racing legacy of Japanese motorsport legend Tetsu Ikuzawa has evolved into a modern cultural movement, blending motorsport, design, fashion, and art. Under the direction of his son Mai Ikuzawa, the brand has found a unique way to connect automotive history with a new generation of enthusiasts. Through collaborations with creatives such as Daniel Arsham and a commitment to authentic storytelling, Team Ikuzawa demonstrates that passion for cars can extend far beyond the racetrack. In an era increasingly dominated by electrification and digital experiences, projects like this remind us that the emotional connection to automobiles is built not only through speed, but through the stories that continue to inspire people decades later.